04/01/2012 § Leave a comment
There is actually a name for the aesthetic we’ve come to love instinctually so much – Rough Lux!
“Rough luxe is, at first glance, a study in Contradictions, an attempt to reconcile the antique or the just plain old with the contemporary, the accumulated with the newly acquired, the decrepit with the pristine. It’s artful dissonance. ”
“Both Moss and Halard use the word “autobiographical” to describe the kind of home they admire—“a reflection of the soul,” Halard says, “not what the owner can afford.”
“London’s Future Laboratory is calling the Rough Luxe movement, “celebrating a heavy rawness erring on the artisanal,”
“If rough luxe has a mantra, it’s “authenticity.”
(read more about it here!)